VBC Thought Leadership Spotlight

When I began talking with providers participating in ACOs and other risk-bearing models about maximizing the Medicare Annual Wellness Visit (AWV), I expected enthusiasm. After all, the ask was simple: fully perform the AWV as designed, capture the patient’s true risk profile, improve preventive care, and appropriately bill for the work already being done. Instead, I heard this: “We don’t want that revenue. It could work against our shared savings benchmark.” Think about that

Value-based care is often described as a bold innovation or a complex economic experiment—something theoretical, intimidating, and ultimately unworkable in the healthcare reality we live in. The truth is far simpler. Value-based care is not rocket science. What it does require is discipline: careful attention to detail, operational clarity, and a deliberate marriage of clinical and financial models. One cannot survive without the other. And in effective healthcare, the devil

In this episode, we are joined by Rebecca Becker, Founder & CEO of Synergy 3C, healthcare leader, and value-based care strategist on a mission to make healthcare work better for both patients and care teams. She shares real stories and practical insights on how tech and AI can cut through the noise, reduce friction, and help deliver more human-centered care at scale.

We’re excited to spotlight our very own Rebecca Baker, CEO of Synergy 3C, who recently joined Mike Rawaan of Covalence Health for a conversation on the future of value-based care and innovation at CMMI. In this new podcast episode, Rebecca and Mike dive into: The early retirement of several CMMI models like Primary Care First and Making Care Primary The strategic silence on new models and what that might signal Leadership updates, including Dr. Mehmet Oz and Abe Sutton taking